Products

We took our bestselling selvage shirt (you know, the insanely comfortable one) and made it even more comfortable by adding stretch. It's lightweight, moves with you, and has a classic, everyday fit that works perfectly with jeans, shorts, and pretty much everything else you own.

Meet our Stretch Selvage fabric. It's everything you love about the original selvage, now with added stretch! It's lightweight, extremely comfortable, and it moves with you. There you have it — you'll never wear a stiff button down again.

• 98% cotton, 2% spandex
• Classic fit
• If in-between sizes, we recommend you size up
• Machine wash cold, tumble dry low
• Made responsibly in China

• UPF 50 - UV Block Brim
• Breathable Fabric
• Lightweight Comfort
• Wicking Properties
• Perfect Fit - Sweatband

Fishing, surfing, partying, driving, thriving - Strike is that versatile all-rounder you can take anywhere and still look the goods. It’s classic shape, sturdy yet lightweight construction, and mineral-glass lenses make it a perfect companion for an active life.

• Mineral Glass Lenses
• Category 3 - 100% UVA / UVB protection
• Grilamid Frame
• Viscottica hinges with stainless steel screws

Customize your climate with the Studio Half Zip. With long sleeves and a mock neck, this fitted pullover is exactly what you need for warm ups, cool downs and the stretches in between.

Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.

Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.

Packing uses 100% recycled ocean bound plastic. 

Proudly made in America.