New Arrivals

Give resort vibes in the Aria Pant, made from a lightweight cotton fabric. They feature a fully elasticated waist, crochet detail along the seams and a slit opening finish. Pair with our Viola Top for an effortless vacation set.

Stay cozy in our cotton-blend fleece pullover featuring a stylish half-zip design. Front kangaroo pocket keeps essentials close, while pigment-dyed fabric adds a laid-back vibe to your everyday look.

Our airy cotton midi dress brings romance with its sweetheart neckline and versatile puff sleeves - wear them on or off shoulder. The smocked back and button-front closure create a perfectly body-skimming fit. Featured here in the Black colorway.

Day-to-day performance and reliability in a wide range of conditions.

Clean design meets sustainable comfort in this modern wardrobe staple. The Essentials tee combines 30 singles GOTS certified organic cotton with a vintage wash for immediate lived-in feel. Our iconic flag label and soft screen print add the perfect finishing touches.

100% ORGANIC COTTON

East Coast- our love letter to the Atlantic Coast, and our love of fragrance in general. We formulated our first ever body fragrance with the intent to make the classical base note of nearly every perfume known to man –ambroxan– the leading role. Ambroxan is the molecule that gives ambergris it’s natural, sought-after scent. We added truly fresh, green florals, sea salt & sea kelp, and a whiff of light musk to lend a creamy finish. East Coast rings like a classic beauty–wind whipped, effervescent, and mellow-edged. Spritz on wet skin for the strongest, longest lasting fragrance. Fragrance Notes: Amber, Iris, Kelp, Musk Ingredients: Denat. Alcohol, Fragrance/Parfum, Water/Aqua/Eau Packaging Free • 50 ML, 1.7FL OZ. • Recycled Content Packaging

Lightweight. Breathable. Ready for whatever’s next. Engineered with our proprietary FLOtek™ fabric, this hoodie moves with you (4-way stretch), keeps you cool, and naturally blocks UV — whether you're hitting a casual round, casting a line, or just chasing daylight to happy hour.

This cheeky bikini bottom's partially recycled stretch blend hugs curves. Adjustable high or low rise cut with embroidered logo offers just-peachy coverage. Featured here in the Evergreen colorway.

Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.

Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.

Packing uses 100% recycled ocean bound plastic. 

Proudly made in America.

Crafted for sun-filled sessions, the Premium Surf Banded Fixed Triangle Bikini Top delivers a clean, athletic look with its wide rib texture and secure banded fit. With removable padding, light support, and adjustable straps, it’s all about effortless comfort from beach break to poolside.

Long, dreamy days by the beach call for the Premium Surf Maxi Dress. This halter-style beauty comes in cotton double-weave gauze and features a relaxed fit that’s perfect for sunny vibes. With removable straps and shirring detail, this dress offers both style and versatility. The garment wash finish ensures it’s soft and comfy, while the metal logo trim keeps it cool and polished. Whether you’re at a beach party or strolling along the pier, this maxi dress is a must-have for laid-back luxury.

• 65% Polyester / 35% Cotton Twill
  
• Structured 6 panel, Mid-crown height
  
• High density woven patch
  
• Plastic snapback

• 17 in Outseam
• 88% Polyester 12% Elastane
• Scallop Leg
  
• Performance fibers
  
• 4-way stretch, quick dry fabrication
  
• Side hand pockets and back right zipper pocket
  
• Elastic waist with drawstring

Chlorine crew.

This is a 30 singles ring spun 100% cotton tee with a softer and comfortable feel. A modern update to our best selling premium fit tee.

• 100% Cotton
  
• 30 Singles combed ringspun
  
• Screenprinted front and back

Chlorine crew.

This is a 30 singles ring spun 100% cotton tee with a softer and comfortable feel. A modern update to our best selling premium fit tee.

• 100% Cotton
  
• 30 Singles combed ringspun
  
• Screenprinted front and back

Model is 5'6” - Bust 34” - Waist 25" - Hips 34” 
Wearing Size Small

Our new Spring line will be named after people entering our community naming contest to share their stories! * Synthetic Opal * 14K Gold-Plated * Sterling Silver Base * Nickel free * Hypoallergenic * Tarnish Resistant * 12.5mm Hoop * Latch Clasp

Built for active surfers - beer enthusiasts, taco lovers, and weekend warriors may want to size up, as our waistbands run on the slimmer side.

Distinctive design flows through this 18.5" performance trunk. Built with our sustainable coconut-infused recycled fabric, the Ink Lines delivers unrestricted four-way stretch. The contrast waistband and pocket flap create visual interest, while the integrated key rope adds essential function.

36% POLYESTER FROM COCONUT 34% RECYCLED POLYESTER 20% COTTON 10% SPANDEX