New Arrivals

The new FCS Eco Traction marries the considered design of our popular T-3 traction with materials sourced from nature.

The new FCS Eco Traction marries the considered design of our popular T-3 traction with materials sourced from nature.

*Store Pick Up Only

7'0 / 46L

The Cynthia Rowley x Salt Gypsy Mid Tide is a remarkably versatile surfboard that’s perfect for all-day, everyday use. Designed to be approachable and easy to ride, it delivers reliable performance across a variety of wave conditions. It's a mid-length cruiser that offers a smooth and enjoyable ride, while the smaller size options cater to petite surfers and those seeking a more dynamic approach.

7'0

211/2

2 3/4"

46ltr

D: 1 x 6oz + 1 x 4oz B: 1 x 4oz + 6oz Fin Patch

7” Single + FCS2 Performer Quad Rears

154lb / 70kg or less

*Store Pick Up Only

7'8 / 56L

The Epoxy Soft construction makes the Mid Tide epoxy softboard a magical surfboard offering a smooth ride for every skill level. This model is classified as a fun board which is fitting in the sense that it will paddle superior to others in the line-up, feel comfortable under your feet and gather speed easily too, hence increasing the fun when taking the Mid Tide for a paddle.

7'8

22"

3"

56ltr

D: LD PE skin + 2 x 6oz B: 1 x 6oz + HD PE skin

7” Single + FCS2 Performer Quad Rears

165lb / 75kg +

Ready to trade stiff denim for cloud-soft comfort? Our Triple Palms Sweatpants blend garment-dyed fleece, elastic waist and cuffs, contrast piping, handy pockets, plus subtle front-back logo hits-cozy on the couch, sharp on coffee runs. Featured here in the Whitecap colorway.

•  It's a piece of work :) ! Printed bralette, in our signature Isabelle Patchwork, featuring tassel trimming. 

  Adjustable in fit with versatile self tie. 

  Each piece is unique in pattern placement and accented contrasting with wide stitching. Handmade with recycled materials. Please handle with love and kindness.
  

  Length approx. 29 inches

  Width approx. 8 inches

  Care:
  
  Hand wash cold 
  
  Lay flat to dry

• 65% Polyester / 35% Cotton Twill
  
• Structured 6 panel, Mid-crown height
  
• High density woven patch
  
• Plastic snapback

• 65% Polyester / 35% Cotton Twill
  
• Structured 6 panel, Mid-crown height
  
• High density woven patch
  
• Plastic snapback

This is a 30 singles ring spun 100% cotton tee with a softer and comfortable feel. A modern update to our best selling premium fit tee.

• 100% Cotton
  
• 30 Singles combed ringspun
  
• Screenprinted front and back

Clean design meets sustainable comfort in this modern wardrobe staple. The Essentials tee combines 30 singles GOTS certified organic cotton with a vintage wash for immediate lived-in feel. Our iconic flag label and soft screen print add the perfect finishing touches.

100% ORGANIC COTTON

Lola is a perfect blend of vintage vibes and modern sophistication. With their signature cat-eye look, these sunnies add an effortlessly chic touch to any look. Whether you're channeling a retro vibe or looking to make a statement, Lola is designed to complete your look.

Elevate your style with Kali. This new aviator features a sleek, thin metal frame and a classic shape, offering timeless sophistication. The lightweight construction ensures comfort all day, while the high-quality lenses provide 100% polarization & 100% UV protection, keeping your eyes shielded from harmful rays.

Summer's it-sunnie has arrived. Meet Josie, the new mini oval of the season. The perfect trend-forward shape in your favorite colors. Available in sunnie & blue light, Josie is about to become the new favorite in your collection.

Polycarbonate frames

Premium scratch resistant lens with hydrophobic coating 

Polarized lenses offering 100% UV Protection providing superior color contrast 

Internally reinforced stainless steel spring hinges.

Introducing I-SEA x Cole Houshmand. Inspired by Cole's signature style in and out of the water, bold, powerful, and designed to stand out among the crowd. These frames, using premium sustainable materials, are part of the I-SEA C.P.R. Series. Shop the collection. Now available in 4 signature colors.

Made with Renew Circular Solutions from Eastman containing ISCC certified recycled content.

100% Polarized & UV Protection. Ultra-durable, scratch resistant CSPL lenses

Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.

Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.

Packing uses 100% recycled ocean bound plastic. 

Proudly made in America.

17 inch sodalite and opal necklace with 14 karat gold plated hardware and carabiner

17 inch opal necklace with 14 karat gold plated hardware and enamel carabiner

17 inch quartz necklace with 14 karat gold plated hardware and carabiner

17 inch amethyst necklace with 14 karat gold plated hardware and enamel carabiner

17 inch malachite and tiger eye necklace with 14 karat gold plated hardware and enamel carabiner

Premium linen construction delivers natural comfort in this warm-weather essential. Clean lines emerge through welt side pockets and a button-down back pocket, while the tethered waistband ensures a secure fit.

East Coast- our love letter to the Atlantic Coast, and our love of fragrance in general. We formulated our first ever body fragrance with the intent to make the classical base note of nearly every perfume known to man –ambroxan– the leading role. Ambroxan is the molecule that gives ambergris it’s natural, sought-after scent. We added truly fresh, green florals, sea salt & sea kelp, and a whiff of light musk to lend a creamy finish. East Coast rings like a classic beauty–wind whipped, effervescent, and mellow-edged. Spritz on wet skin for the strongest, longest lasting fragrance. Fragrance Notes: Amber, Iris, Kelp, Musk Ingredients: Denat. Alcohol, Fragrance/Parfum, Water/Aqua/Eau Packaging Free • 50 ML, 1.7FL OZ. • Recycled Content Packaging

Imparts an ethereal, scented veil over body, hair & clothing. Magical notes of sacred woods release your free spirit, while whispers of mystical amber soothe your soul. Infused with natural essential oils; glass bottle is adorned with genuine rose quartz gemstones {the love stone}. mystical amber | sacred woods *HYPOALLERGENIC

Please note: We’re currently rolling out a fresh new look for the secondary packaging. During this transition, your order might include a mix of our original and updated packaging. Rest assured, the product, bottle, and formulas inside remain exactly the same—luxurious, high-quality, and made with care. Our first-of-its-kind Room Deodorant has been clinically tested to reduce and neutralize odors while imparting a lasting fine fragrance. Clinically tested to naturally purify the air and eliminate odors. Key Features: Zinc Ricinoleate, Yeast Ferment, and Charcoal for natural purification Lasting fine fragrance for any room Size: 3.4 oz / 100 ml