New Arrivals

Imparts an ethereal, scented veil over body, hair & clothing. Tropical notes of golden amber & oceanic musk elevate your coastal vibe, while glimmers of exotic coconut surrender your aura. Infused with natural essential oils; glass bottle is adorned with genuine amazonite & turquoise gemstones {the soothing stones that enhance love}. golden amber | oceanic musk | exotic coconut

Long, dreamy days by the beach call for the Premium Surf Maxi Dress. This halter-style beauty comes in cotton double-weave gauze and features a relaxed fit that’s perfect for sunny vibes. With removable straps and shirring detail, this dress offers both style and versatility. The garment wash finish ensures it’s soft and comfy, while the metal logo trim keeps it cool and polished. Whether you’re at a beach party or strolling along the pier, this maxi dress is a must-have for laid-back luxury.

Our airy cotton midi dress brings romance with its sweetheart neckline and versatile puff sleeves - wear them on or off shoulder. The smocked back and button-front closure create a perfectly body-skimming fit. Featured here in the Black colorway.

Model is 5'6” - Bust 34” - Waist 25" - Hips 34” 
Wearing Size Small

Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.

Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming in a 2oz size, the paste’s nostalgic scent is an ode to the surf wax and suntan lotion from our days spent at the beach, all while eliminating frizz and making dull hair look alive again.

Packing uses 100% recycled ocean bound plastic. 

Proudly made in America.

Our Sol Searcher Reese Underwire Bikini Top combines sleek support with perfect adjustability. The underwire design and customizable straps let you dial in your ideal fit, while the minimal styling keeps things effortlessly stylish and fashionable.

Day-to-day performance and reliability in a wide range of conditions.

• 65% Polyester / 35% Cotton Twill
  
• Structured 6 panel, Mid-crown height
  
• High density woven patch
  
• Plastic snapback

• 100% Polyester
  
• Structured 6 panel, Mid-crown height
  
• Water resistant fabrication
  
• High Density woven patch
  
• Plastic snapback

Woven 100% Cotton Denim Distressed Detail Shorts With Buttons And Pockets

Get swept away by the beauty of our Wind & Sea Earrings! These handcrafted earrings are inspired by the colors of the ocean and will add a touch of natural elegance to any outfit. Perfect for those who appreciate the little things in life, they are a must-have for any jewelry collection. * Fresh Water Pearl * Green Zirconia Beads OR Red Zirconia Beads * 14K Gold-Plated OR White Gold-Plated * Sterling Silver Base * Nickel free * Hypoallergenic * Tarnish Resistant * Friction Post/ Tension Back * Length approx. 30-35mm

With a sweeping hemline, the Classic Tiered Maxi Skirt is sure to make a statement. Delivering in our latest Classics Collection, the updated design is a timeless head-turning piece that can be worn all year round. Made from a comfortable rayon linen blend.

Chlorine crew.

This is a 30 singles ring spun 100% cotton tee with a softer and comfortable feel. A modern update to our best selling premium fit tee.

• 100% Cotton
  
• 30 Singles combed ringspun
  
• Screenprinted front and back